Freelance web design, content & digital marketing
Websites and content that feel exactly like you.
I help small businesses, hospitality & tourism, churches and community groups show up with genuine and real intent online, from a warm and welcoming website build to “no frills” relatable User Generated Content and ads that help create exposure to your brand online.
What I do
All in one digital marketing, from your website to your feed.
Website design, social media, content, graphic design, email and ads under one roof.
One point of contact, one consistent brand, and everything working together to grow your business.
01
Website design & builds
Beautiful, easy to manage Squarespace sites, designed around your brand and built so you can update them yourself.
02
Social media management
Planning, creating and scheduling content that keeps your feeds active, on brand and talking to the right people.
03
Google & Meta Ads
Search, Facebook and Instagram campaigns set up, targeted and monitored, so your budget works as hard as you do.
04
UGC content
Authentic, people first photos and short videos that show your product being used and loved in real life.
05
AI generated visuals
Styled product and lifestyle imagery created with AI, with your packaging and logo kept crisp and true to the real thing.
06
Print & digital products
Planners, brochures, postcards, other printables and books designed with care, from layout and cover through to publishing.
07
Graphic design
Logos, flyers, social graphics and promotional materials that look polished and feel unmistakably yours.
08
Email marketing
Newsletters and email campaigns that keep your audience engaged and bring customers back again and again.
Selected work
Website Builds
Sites I have designed and built for local organisations, each with features chosen to make life easier for the people running them and the people visiting.
Church · Port Campbell
Port Campbell Baptist Church
A warm, photo led site that welcomes locals and visitors on the Great Ocean Road, with everything they need to join a Sunday service or get involved during the week.
- Event Calendar: every service and youth night with its own page and add to calendar links. See it live
- Online Sermons: a library to catch up on any Sunday
- Youth Group & Visit Port Campbell pages for families and holidaymakers
- Map, contact form & Facebook gallery that keep it current
Community concert band · Camperdown
Lakes & Craters Band
A friendly, easy to navigate home for Camperdown’s community concert band, built to recruit new players of all ages and abilities and to take bookings from across the region.
- Playout Booking Form: festivals and events can request the band in a few simple steps
- Membership Form & Instrument Hire enquiries online
- Rehearsals & Events: clear times, including the training band
- Photo Gallery & Meet Our Committee
Naturopathy · Teens & families
Ailm Naturopathy
A calm, reassuring site for a practice supporting teens and their parents, designed to explain a unique approach clearly and make that first booking feel easy.
- Online Booking: a Book Now button on every page, linked to the appointment system
- Visual services menu with six image led service cards
- The Reconnect Method page for the signature program
- Welcoming & inclusive with an Acknowledgement of Country
Coastal accommodation · Warrnambool
YumaKiah Coastal Retreats
A serene, image led launch site for three off grid retreats on the Great Ocean Road, designed to build anticipation ahead of opening and capture early interest.
- Full screen hero imagery that sells the setting at a glance
- Elegant, minimal typography that matches the architecture
- Instagram link to follow the build and launch
Content creation
UGC & AI generated content
Real life UGC that builds trust, alongside AI styled imagery that lets your products shine in any setting, always with packaging and logos kept clear and intact.
Let’s work together
Have a project in mind?
Whether it is a brand new website, a content refresh or ads that actually work, I would love to hear about it. Tell me a little about your business and what you are hoping to create, and I will be in touch.
Thank you for your response. I will be in touch with you shortly!
Kimberly Peterson
Websites · Content · Google & Meta Ads · Books
Geelong · Great Ocean Road · Warrnambool
