The Influence of Mummy Bloggers

The concept of “mummy bloggers” have gone way past the traditional “mums who blog about their kids and their lives as mums”. In fact, it really amazes me how much CONTENT (e.g. food and/or nutrition, travel tips, home ideas, education, business opportunities, etc) is out there thanks to these WAHMs. Yes in case you are not familiar with the term, Work At Home Mum aka WAHM is now a real thing. Mothers everywhere who are skilled writers, mostly have Bachelor Degrees and a solid professional background prior to having children, have discovered that their best use of time, and keeping sane while staying at home with the kids, is to start a blog… and then get paid to blog! Hence it almost becomes their part-time job. Or those who start a blog, and then start a small online business.


However, do not underestimate the idea of “just another blog”. Yes, the internet is absolutely saturated, and there are probably more blogs out there than we can ever count. New blogs are born every single day like babies. Those who have persevered and continued to blog consistently for a decent number of years, will eventually gain a solid number of loyal followers across their Social Media platforms, and their website/blog would have organically been search engine optimized, and gain the attention of media companies and product brands who plan to market to people who fit the blog writer’s demographics.

It is amazing to see so many Mummy Bloggers do so well! I have also noticed that successful Mummy Bloggers have these in common:

  • They have been blogging for more than 3 years.
  • They appear in the first three pages of Google for key searches e.g. “mummy blogger <location>”.
  • They have a “Work With Me” section on their blog with access to all their contact info, maybe a few “bragging points” aka stats on their achievements e.g. awards, features in publications, number of followers, professional background, even website stats.
  • They are actively engaging with peers on Social Media, and their followers/peers tend to be influenced by their product recommendations, tips and lifestyle behaviours in general. 
  • Their website/blogs are well structured, and have A LOT of content.


Of course, I have also seen a fair share that are still trying to get that attention… and then some aren’t even trying and gaining a following anyway simply because they have really good/niche content, or an irresistible personality. Then there’s others who just do it for themselves. For their love of writing, and their need of rambling.

As for me, I was once that Mummy Blogger who would be contacted by various brands and marketing companies to write Sponsored Posts, be given freebies in exchange for Product Reviews, etc. I found that I lost all traction as soon as I stopped. My old blog, Kimba’s Kitchen, although the content has been imported to this website, the website traffic that it used to get has pretty much gone with that old domain. I decided to let it go, as I actually don’t plan to focus on making money from my blog anymore. It was never my original intention, as I started that blog to keep a record of all the recipes I really like and enjoy – and having everything online on a blog was the simplest way of doing it.

Today, this blog is all about writing my thoughts and sharing my passions. It is about keeping an online public diary for all to read, but mostly for me. I am a Deactivated Mummy Blogger, still busy talking about herself and clogging up the Internet with my personal stuff, but it makes me happy so deal with it haha!

I am pretty content now that I get to be a WAHM and work with people who do what I used to do. I believe blogging is VERY healthy for mums who find time to do it, because let’s face it, life is busy as it is. However, those who find time to do it would find it extremely fulfilling. It does get a little bit addictive once you learn how to do more and more fancy things to make your blog look pretty though!

So, if you are reading this, and you are a mummy blogger, CLOG AWAY! (The Internet, that is). Ramble away. Write away. Write like no one is reading, and stay true to yourself. Do what makes YOU happy and never let Social Media bring you down. It is competitive out there, so best not to even bother comparing yourself to others. You are doing a great job, mama ❤️.


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